The We Jazz 2014 visual identity is closely linked to a knitwear line designed by the event’s Artistic Director Matti Nives. Nivesknits Fall/Winter 2014-15 is way of conveying color and graphic design in knitwear form. Together with his knitwear mentor Rimma Gimpel, Nives has created 7 items of knitwear niceness which stay true to the innovation that not all graphic design for an event needs to be digital and/or print. The collection was premiered and one of the We Jazz 2014 preview events in Ääniwalli, and central to the concept are fashion shots taken by photographer Miikka Pirinen. The photos feature We Jazz 2014 artists wearing Nivesknits and you can see sax man Jussi Kannaste on the first session’s images as featured below. Also check out the promo teaser video and visit the Nivesknits Facebook page for more.